Monday, April 10, 2006
Podcasts Hitting Mainstream
My colleague David Zavitz sent this email about podcasts:
EXECUTIVE SUMMARY
Podcasts have hit the mainstream consciousness but have not yet seen widespread use. One-quarter of online consumers express interest in podcasts, with most interested in time-shifting existing radio and Internet radio channels. Companies that are interested in using podcasts for their audio should focus not only on downloads but also on streaming audio as a means to get their content and ads to consumers.
blog entry: http://blogs.forrester.com/charleneli/2006/04/forrester_podca_1.html
http://www.forrester.com/Research/Document/Excerpt/0,7211,38761,00.html ¶ 3:15 p.m.
EXECUTIVE SUMMARY
Podcasts have hit the mainstream consciousness but have not yet seen widespread use. One-quarter of online consumers express interest in podcasts, with most interested in time-shifting existing radio and Internet radio channels. Companies that are interested in using podcasts for their audio should focus not only on downloads but also on streaming audio as a means to get their content and ads to consumers.
blog entry: http://blogs.forrester.com/charleneli/2006/04/forrester_podca_1.html
http://www.forrester.com/Research/Document/Excerpt/0,7211,38761,00.html ¶ 3:15 p.m.
